A driven entrepreneur, respected thought leader and fitness industry innovator, Josh Boyd is the driving force behind the nationally acclaimed brand, The 12. Founding The 12 in 2013, following his own life changing transformation, Josh set out on a quest to bring The 12 experience to men and women across the country. Beginning with their first brick and mortar location in Irvine, California, the company quickly earned much acclaim and garnered a following of members who desired real change in a plateau proof workout regimen that was ever evolving. Their next corporate locations followed, including Costa Mesa and Huntington Beach, California along with the launch of their franchise program.


Relentless in his pursuit of excellence, Josh recognizes a pivotal moment for the company was when his leadership team established their “Why”, defined their core values, and committed to their mission statement. These tools have allowed him to lead his team effectively along each level of their journey and navigate the ebbs and flows that come with operating a high-profile, industry leading company. In recognition of his dynamic leadership abilities and commitment to challenging the status quo to ignite change, Josh has become an in-demand public speaker and mentor, participating in workshops, seminars and speaking engagements across the country. He feels privileged to help guide fellow business owners through their individual growth and management challenges, and is committed to helping the health and wellness industry level up.


Passionate about giving back, Josh and his team are active in each community they are located in, seeking to support local causes to make a difference in the areas they live, work and connect in. Humbled by the opportunities bestowed upon him and his team, Josh believes that investing in others and in the community is the best investment of all.

“Change happens when the pain of staying the same is greater than the pain of change…..”–Josh Boyd, CEO and CO-Founder of The 12


  • Missouri State University, B.A. in Psychology, Minor in Business Administration

  • ISSA Certified Trainer

  • ISSA Sports Nutrition

  • ISSA Fitness Nutrition

  • Precision Nutrition Certified – PN Level 1 and 2 Certified

  • Evolution Nutrition Certified

  • Integrative Nutrition Certified (IIN Certified)

  • NASM Fitness Nutrition Specialist (FNS)


Awards and Accolades:

  • Mindbody | BOLD Conference Presenter and Mindbody University Featured Speaker and Mindbody ONE Champion

  • EY Entrepreneur of the Year Nominee | 2017 and 2018

  • Best of OC Winner | Riviera/Modern Luxury Magazine 2015

  • Best of OC Winner | OC Register 2014

  • Excellence in Entrepreneurship, OCBJ | 2014/2015/2016/2017

  • Fitness Contributor | Nobleman Magazine

  • Fitness Contributor | Beverly Hills Lifestyle Magazine