Transforming the way health and fitness is approached, Josh Boyd is an established, fitness industry innovator. After experiencing his own life changing transformation, when he embarked on his very first 12 Week Fitness Challenge dropping from 28.7% body fat and 192 pounds to 3.2% body fat and 152 pounds in a mere 12 weeks, Josh set out on a quest to help men and women in all shapes and sizes get healthy. In 2013, Josh Co-Founded The 12 and opened their flagship location in Irvine, California. This monumental decision allowed Josh and his team of seasoned professionals to bring their results-driven training and nutrition to the masses.

Seeking to create sustainable change, Josh developed a dynamic training and nutritional coaching platform that effectively triggers weight loss, while providing men and women with the education and tools they need to maintain their revitalized, healthy lifestyle. Carefully cultivating an inspired team, fueled by passion and the desire to serve, Josh’s discerning work ethic has proved to be a key component in the continued evolution of the brand. No stranger to hard work, Josh’s entrepreneurial spirit has been a guiding light is his dedicated pursuit of health.

Committed to giving back and supporting the community, Josh and his team regularly host and participate in networking, philanthropic, and public service opportunities. Through his innate ability to connect and engage with people from all walks of life, Josh has been a source of inspiration for many. Choosing to share his personal story through public speaking engagements, Josh finds joy in being able to inspire others to take control of their journey and live their best life possible.

Igniting a tidal wave of change, Josh hopes to bring the results-driven training and nutrition programs of The 12 to men and women across the US.

“Change happens when the pain of staying the same is greater than the pain of change…..”–Josh Boyd, CEO and CO-Founder of The 12


  • Missouri State University, B.A. in Psychology, Minor in Business Administration

  • ISSA Certified Trainer

  • ISSA Sports Nutrition

  • ISSA Fitness Nutrition

  • Precision Nutrition Certified – PN Level 1 and 2 Certified

  • Evolution Nutrition Certified

  • Integrative Nutrition Certified (IIN Certified)

  • NASM Fitness Nutrition Specialist (FNS)