CEO | FOUNDER
Transforming the way health and fitness is approached, Josh Boyd is an established, fitness industry innovator. After experiencing his own life changing transformation, when he embarked on his very first 12 Week Fitness Challenge dropping from 28.7% body fat and 192 pounds to 3.2% body fat and 152 pounds in a mere 12 weeks, Josh set out on a quest to help men and women in all shapes and sizes get healthy. In 2013, Josh Co-Founded The 12 and opened their flagship location in Irvine, California. This monumental decision allowed Josh and his team of seasoned professionals to bring their results-driven training and nutrition to the masses.
Seeking to create sustainable change, Josh developed a dynamic training and nutritional coaching platform that effectively triggers weight loss, while providing men and women with the education and tools they need to maintain their revitalized, healthy lifestyle. Carefully cultivating an inspired team, fueled by passion and the desire to serve, Josh’s discerning work ethic has proved to be a key component in the continued evolution of the brand. No stranger to hard work, Josh’s entrepreneurial spirit has been a guiding light is his dedicated pursuit of health.
Committed to giving back and supporting the community, Josh and his team regularly host and participate in networking, philanthropic, and public service opportunities. Through his innate ability to connect and engage with people from all walks of life, Josh has been a source of inspiration for many. Choosing to share his personal story through public speaking engagements, Josh finds joy in being able to inspire others to take control of their journey and live their best life possible.
Igniting a tidal wave of change, Josh hopes to bring the results-driven training and nutrition programs of The 12 to men and women across the US.
“Change happens when the pain of staying the same is greater than the pain of change…..”
–Josh Boyd, CEO and CO-Founder of The 12
– Missouri State University, B.A. in Psychology, Minor in Business Administration
-ISSA Certified Trainer
-ISSA Sports Nutrition
-ISSA Fitness Nutrition
-Precision Nutrition Certified – PN Level 1 and 2 Certified
-Evolution Nutrition Certified
-Integrative Nutrition Certified (IIN Certified)
-NASM Fitness Nutrition Specialist (FNS)
CSO | FOUNDER
Co-Founder Derek Graham is an Orange County native, with a passion for connecting with others. Graduating with a degree in Business Marketing from San Diego State, Derek spent the first years of his career building a title company. Experiencing challenges with substance abuse following some heartbreaking occurrences in his personal life, Derek recognized it was time to get back on track.
Derek’s closest friends rallied around him, and collectively they embarked on what Derek coined the “12 Week Fitness Challenge”. To make it official, the rules they put in place were:
Consequence: Each person who did not reach their goal would have to donate $2,000.00 to the people who achieved their goals to add additional funds to those going on the trip!
By creating a structure, complete with accountability, it was just what Derek needed to keep him focused on his physical health and away from the challenges he had experienced.
During this very first 12 Week Fitness Challenge, Derek went from 18% Body Fat to 5.4% Body Fat in 12 weeks. Making this inaugural Challenge even better, all of the gentleman who were a part of the first Challenge achieved their goals and celebrated with a trip to Hawaii! The physical and social well-being changes Derek experienced were evident to family, friends, co-workers and clients. Over the next nine years, this friendly challenge attracted well over 900 participants…one of whom is now his business partner, Josh Boyd.
Derek had, for years, asked Josh to join in on the Challenge. Each time, Josh had a reason why the timing wasn’t right. One time, Josh told Derek “$2,000.00? That’s crazy! I’m not going to risk losing my money!” Derek replied “That’s exactly why you need to do it! You’ll do whatever it takes to not lose that money!”
In August, 2010, Josh made the commitment and embarked on his first “12 Week Fitness Challenge”. Completing his Challenge in November 2010, his Body Fat dropped under 5% and he lost 40 pounds! Inspired by their transformations, Derek and Josh decided to create a revolutionary business model centered around their 12 Week Fitness Challenge.
In April 2011, the 12 Week Fitness Challenge became a company, and their results oriented platform grew like wildfire. Purely utilizing word of mouth and referrals, their business grew rapidly. Individual participants were experiencing amazing results and their friends & family were noticing. Taking it one step further, Derek helped bring this platform into corporate wellness programs in Orange County, assisting top level companies in helping keep their employees healthy.
Eventually evolving into The 12, a health and wellness movement consisting of The 12 Training Classes, their signature 12 Week Fitness Challenge, Nutritional Coaching, and Nutri12 (their online supplement store), Derek feels blessed to have been on the ground floor of this innovative brand. Being able to take his own challenges and use them as fuel to create the best version of himself ultimately led the way for thousands of others to make the shift towards a health-driven lifestyle.
“I’m so grateful to be a part of a Movement that is changing lives. Nothing is more fulfilling than seeing others achieve optimum health and wellness. I’m inspired daily by our amazing members and their commitment to themselves and each other.”
DIRECTOR OF NUTRITION
A California native, Nikki grew up in Huntington Beach. At the young age of 3, Nikki fell in love with dancing. This passion continued into her teenage years when she was chosen to study with the Pennsylvania Ballet to train in their Summer program. She participated in this program for 2 Summer seasons, and truly wanted to someday become a professional ballerina. Throughout high school , Nikki still enjoyed ballet but developed a new love for jazz and the commercial side of dance. After she graduated high school and became a freshman at USC, Nikki decided to audition for the chance to become a Laker Girl. At 19 years old, Nikki made the team on her very first audition. She cheered during the Lakers 3rd win of their very first 3-peat. It was during her time as a Laker Girl that Nikki discovered another love: fitness.
When Nikki joined the Lakers she decided that it was time to take her physical fitness to another level. She started working with a personal trainer who introduced her to the weight room. Her passion for fitness continued to grow. Soon she began to save everything she was earning as a Laker girl to pay for her training. It was well worth it in her mind…she felt and looked great on the court! It required a lot of energy to be a full time student and a full time Laker Girl. Being healthy and fit made it easier for her to balance both. The only missing piece to this puzzle was Nutrition. Nikki knew nothing about food and the role it ultimately plays in overall health.
Growing up a dancer, Nikki was conditioned to think that the less you ate the better. The only thing that mattered in the dance world was the number on the scale. There was no emphasis on lean mass or body fat. As a Laker Girl, it was required that you remain in peak physical condition. Yet, there was also no nutritional guidance offered. ..you just needed to be “skinny”. This ultimately led to very unhealthy eating habits for Nikki. Her diet completely lacked nutritional value. It primarily consisted of sugar which gave her plenty of “energy” throughout the day without truly filling her up. After all—she was in crop tops for every Laker game. Nikki didn’t realize that she was literally starving herself from valuable nutrients that her body needed to function properly. In looking at past pictures, her hair was shorter and thinner…a result of not enough protein. Her muscles were softer and lacked strength—even though she was working out daily.
After leaving the Lakers, Nikki continued working with a personal trainer. In fact, she did so for 6 years!!! She learned that she was more athletic than she realized and LOVED the challenge of difficult circuits.
Fast forward a few years where Nikki met her amazing husband Josh Boyd. Every Friday they would eat Italian food and drink wine…and then Nikki would wake up early to undo the damage by running for long periods of time. It wasn’t until after her wedding, and Josh decided to do his first 12 Week Fitness Challenge, that Nikki realized how her nutrition had been holding her back. Completing the 12 Week Fitness Challenge with him, she learned how incredibly important EATING was to her overall health.
The Challenge fostered a new love of fitness for both Josh and Nikki. So, when Josh came to Nikki a few months later telling her he was going to quit his job in the mortgage industry and give 100% of his efforts to The 12, Nikki didn’t hesitate in supporting this critical decision. Josh was PASSIONATE about using nutrition to change other people’s lives. Nikki never once doubted his ability to create something truly unique.
In January of 2014, when Nikki was given the opportunity to coach people going through the 12 Week Fitness Challenge, she felt that a prayer had been answered. She came to LOVE helping others learn how to change the way they look at food! Whether you turn to it for comfort, or run from it—everyone has some sort of emotional attachment to food. The primary purpose of the 12 Week Challenge and the Nutritional Coaching is to teach people how to look at food differently. It is to show them how you can use food to become the healthiest, happiest, and most productive version of YOU yet!
“The food we eat influences every aspect of our life from our productivity at work, to our relationships, to how we raise our children. Your health is the most important investment you can make in yourself. Your decision to take control of your health starts with what you eat. We are so blessed to have incredible training at The 12. We are even more blessed to have the nutritional expertise as well. Arguably, the food is the hardest part of truly getting healthy. You can eat when no one is watching! Our coaches offer accountability…they offer support and knowledge. They are educators that tailor your food SPECIFICALLY to your body. No other facility goes into that much detail. I am thrilled to be offering our monthly Nutritional Coaching here at The 12. I cannot wait to help you learn how to fuel your body and develop a healthy relationship with food!” –Nikki Boyd, Director of Nutrition at The 12
“I firmly believe that every decision we make has either a progressive or a regressive effect on our lives: If we are not progressing, then we are regressing. Even by maintaining we no longer put forward our greatest effort to be the best version of ourselves that we can be. Get comfortable with being uncomfortable, make sacrifices, embrace willpower, step forward with determination and live with enthusiasm!” -Tricia Buck.
“The 12 is more than just a place of work for me. It is a place where I can serve our incredible community and be a part of a dedicated team who is committed to positively impacting the lives of others. I could not be more proud of the role I have with Team 12, and the opportunity I have been given to follow my passion.” -Renee Valadez
“Whether you think you can, or think you can’t, you’re right.”- Henry Ford
“My personal goal and commitment to The 12 and its community is to dedicate my heart and soul to each and every single person who chooses to train in our Afterburn Classes. Our members are not a number on a roster, but integral men and women who I look forward to pushing, inspiring, and supporting along their journey towards becoming the best versions of themselves.” -Sarah Gillette
“Every storm runs out of rain. This too shall pass.”